Despite a relatively recent entry to the mobile market, Microsoft certainly hasn’t been slow about making news with the platform of late. Just days after the launch of the first Windows Phone device running off of the speedy 4G LTE networks in North America (the Nokia Lumia 900), Microsoft and BrightPoint announced the launch of the Waha Store in the United Arab Emirates. The Waha Store (Waha means “Oasis” in English) not only offers shoppers a single point for handset comparisons but its visual interface mirrors that of Microsoft’s dynamic Windows Phone itself, offering users an integrated experience across platforms. Additionally, network operator integration will allow users their choice of networks to use their handset on.
As more devices are launched in the UAE, the Waha catalog will grow and Waha itself is poised to expand as both BrightPoint and Microsoft look to grow the Windows Phone platform across the Middle East and Africa. The full press release announcing the Waha Store launch can be found here.